Covering the world of International Education and Study Abroad
What is Marketing? According to the American Marketing Association it is: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Whether we are study abroad offices, faculty, 3rd party providers or consultants, we have an interest in marketing the study abroad experience. Clearly, we think it has value.
Article on research from Iowa (from the Chronicle of Higher Education) and Missy Gluckmann’s commentary about why more women study abroad than men.
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