When I first heard about IIE’s new initiative “Generation Study Abroad”, my knee jerk reaction was to let out a rather large sigh. The subtitle of this new endeavor is “Doubling the number of U.S. students who study abroad.” Once again, our field was harping on sending MORE! MORE! MORE! students abroad. It appeared that the initial message was about numbers, not about the quality of the academic experience and structured, careful positioning of cross-cultural encounters to increase awareness of the value of intercultural competency.